Coca-Cola Zero meets James Bond (TV Commercial)
November 2008 will see the launch of the 22nd Bond movie, 007s brand new adventure Quantum of Solace.
For Quantum of Solace, James Bond teams up with Coca-Cola Zero. This is the first global promotional partnership for Coke Zero since its successful launch in 2005.
To promote this unique partnership, The Coca-Cola Company rolls out a fully integrated marketing campaign across 40 markets to support the partnership including print and outdoor advertising as well as retail, packaging and in-cinema activations.
Wieden + Kennedy, Coca-Colas global advertising agency, also created a high-impact TV/Cinema spot to support the partnership.
